Marketing automation takes place through a software platform and automates certain marketing processes and tasks. This saves time, budget and effort and relieves the marketing and sales team in their daily work. This is also proven by statistics from Forrester Research (2014). Companies that use marketing automation generate around 50% more leads at 33% lower costs.
Marketing automation allows you to automate the sending of emails, the planning and execution of campaigns, the generation and segmentation of leads or the identification of important customers. Intelligent segmentation of your customers increases your personalized communication based on interest profiles created through continuous analysis of user data from different channels. This results in a holistic picture of your customers’ needs, whereby content is individually tailored to them and their retention to the company or brand is strengthened.