Immediately customised and always up to date
To get started with newsletter marketing and marketing automation, you need a customised email template (often called an email theme). Emails must correspond to your corporate identity so that your readers immediately recognise you and your company and your brand presence is strengthened.
So far, you have had the following options:

Email template from the marketplace
Mail templates are sometimes provided free of charge, or sold cheaply on various marketplaces.

Custom email template development
Customised email templates are developed, tested and optimised for you by service providers.